Stop figuring out AI alone and start building with someone who's already done it without losing your creative expression.
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The Selling the Invisible AI Lab
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AI is genuinely useful for marketing but it's easy to get lost in the overwhelm of tools, costs, prompts, and platforms that all promise to do everything.
If it's the foundation, we start with business astrology. If it's the message, we excavate and translate. If it's the system, we build the infrastructure that gets your work to the people who need it.
The Selling the Invisible AI Lab exists to cut through the noise and drown out the "you're going to get left behind" messaging because if there is one thing that puts a chokehold on creative thinking and expression, it's feeling like you're being chased by a saber-toothed tiger.
This AI Lab is for the ones who want to use it without losing themselves in it.
Why this exists
What's inside
This is a living, breathing AI Lab where I'm continually bringing in what I'm learning in real time. I'm adding to the tools, and sharing the systems I'm building. I'm not gatekeeping any information, and I will answer any questions transparently and honestly with you to help support you in leveraging AI for your business.
28+ AI Marketing & Conversion Copywriting Tools
Built on 25+ years of marketing and conversion copywriting expertise. Access them like a chatbot where you go back and forth as many times as you need. They have built in memory so they get to your business and they work together to write sales emails, sales pages, ad copy, SEO optimized blog posts and so much more.
No usage fees or limits. New tools dropped monthly.
Monthly Messaging, Systems & Foundation Workshop
Show up with your questions. We work through them together whether it's your messaging, systems, or foundation.
All calls are live, practical, and focused on your actual business.
Build With Kathryn, Live Education & Building Sessions
Watch me build in real time or take you through a live set-up so you can see how AI is so much more than content creation.
I'll demo automations, workflows, AI systems I'm actually using in my own business. And share why I am using them.
I also built a chatbot building tool so you can easily build your own tools for your business.
This is a living, breathing AI Lab where I'm continually bringing in what I'm learning in real time. I'm adding to the tools, and sharing the systems I'm building. I'm not gatekeeping any information, and I will answer any questions transparently and honestly with you to help support you in leveraging AI for your business.
Built on 25+ years of marketing and conversion copywriting expertise. Access them like a chatbot where you go back and forth as many times as you need. They have built in memory so they get to your business and they work together to write sales emails, sales pages, ad copy, SEO optimized blog posts and so much more.
No usage fees or limits. New tools dropped monthly.
Not every place feels the same and that's not in your head. Your Astrocartography map shows exactly where in the world you're designed to thrive, attract clients, and do your best work.
Whether you're considering a move, planning travel, or want to understand how to activate your chart remotely, this session tells you where your energy lands strongest.
Watch me build in real time or take you through a live set-up so you can see how AI is so much more than content creation.
I'll demo automations, workflows, AI systems I'm actually using in my own business. And share why I am using them.
I also built a chatbot building tool so you can easily build your own tools for your business.
The Tech Stack Guide
A complete breakdown of every tool I use, what it does, and exactly what it costs. So you know what you actually need and what you don't.
I wish somebody had done this for me, which would have saved me hours and hours of learning and research.
Astrology, Alignment & Inner Work Tools
A suite of tools designed to help you do the deeper work. Align your business strategy with your astrology, match your content to the level of consciousness of the people you're here to serve, and identify the blind spots and money blocks that are quietly running the show.
These tools are so insightful!
A suite of tools designed to help you do the deeper work. Align your business strategy with your astrology, match your content to the level of consciousness of the people you're here to serve, and identify the blind spots and money blocks that are quietly running the show.
These tools are so insightful!
A complete breakdown of every tool I use, what it does, and exactly what it costs. So you know what you actually need and what you don't.
I wish somebody had done this for me, which would have saved me hours and hours of learning and research.
Jayne
Saved hours of time
Holy shit - your Substack AI is fire emoji fire emoji fire emoji!
"I feel like these tools have saved me from having to hire so many different people in my business. I am now getting a year's worth of emails ready to automate so that I'll have 2 emails a month going out for all of 2026."
Alex
Total game changer 🙌
"Omgggggggg this just keeps getting better and better!!!! 🤩 "
Heather
These are magical
"This is VERY helpful for me to learn how to do. Thanks for helping us expand what is possible!"
Megan
these workshops are so helpful
What changes when you're inside
You start leveraging AI in your business in an aligned way with focus. You discover ways to develop systems that work for your business needs. And you know exactly what's worth paying for and what isn't. And you do it alongside people who are building the same kind of work you are.
You start leveraging AI in your business in an aligned way alongside other founders. You discover ways to develop systems that work your business needs. And you know exactly what's worth paying for and what isn't. And you do it alongside people who are building the same kind of work you are.
The investment
Most misalignment in business starts before the strategy. Using astrology, Human Design and Gene Keys we excavate what's actually true for you — your design, your natural expression, your ideal clients and build from there.
Join the AI Lab →
What exactly is the AI Lab?
The Selling the Invisible AI Lab is a living membership where you get access to 28+ AI marketing and conversion copywriting tools, monthly live workshops, and real-time building sessions — all grounded in 25+ years of marketing expertise. This is an ongoing space where you learn, build, and get your questions answered alongside others doing similar work.
Frequently Asked Questions
Who is this for?
This is for service-based business owners, practitioners, and entrepreneurs who want to use AI intentionally without losing their voice, drowning in tools, or spending hours figuring it all out alone. If you're building meaningful, often intangible work and want AI to support that rather than replace it, this is your place.
What kinds of tools are inside?
There are three main categories, AI marketing and conversion copywriting tools (sales pages, emails, ad copy, SEO blog posts, and more), astrology and alignment tools (for deeper strategy and inner work), and a chatbot building tool so you can create your own custom AI tools for your business. New tools are added monthly. New tools are added monthly.
How do the copywriting tools work?
They function like a back-and-forth chatbot conversation that is built on my frameworks so you know it's grounded in real marketing experience that doesn't use the persuasive marketing tactics to convert. You can go as many rounds as you need. They have built-in memory so they learn your business over time, and they work together across different content types. There are no usage fees or limits.
What happens on the live calls?
Monthly calls are live, practical, and focused on your actual business. You bring your questions whether they're about messaging, systems, or foundations and work through them together. There are also separate live building sessions where you can watch real workflows, automations, and AI systems being set up in real time.
What is the Tech Stack Guide?
It's a complete breakdown of every tool I use and what each one does and exactly what it costs. The goal is to help you know what you actually need (and what you don't) so you're not wasting money or time researching things that won't serve your business.
Do I need to be tech-savvy to get value from this?
No. The live building sessions are specifically designed so you can see how everything works before you try to set it up yourself. Questions are welcomed and answered honestly — there's no gatekeeping here.
Can I cancel anytime?
Yes, the monthly plan can be cancelled anytime. The three- and six-month options offer better value and are billed as a single payment for that period.
What's the difference between the pricing tiers?
Monthly ($197/month) gives you full flexibility. Three months ($497) works out to about $165/month. Six months ($897) brings it down to roughly $149/month — the best per-month value if you're committed to building with consistency.
What makes this different from other AI memberships?
The tools are built on real conversion copywriting expertise — not generic AI prompts. The astrology and alignment layer is unique to this space. And nothing is pre-recorded and left to collect dust. This is a space that grows and evolves in real time, alongside you. And alongside the rapidly changing AI landscape.
But the most important element is we value creative expression and license meaning, this is a creator-first environment designed to help you use AI without losing yourself in it or striping away your creative expression.
The Selling the Invisible AI Lab is a living membership where you get access to 28+ AI marketing and conversion copywriting tools, monthly live workshops, and real-time building sessions — all grounded in 25+ years of marketing expertise. This is an ongoing space where you learn, build, and get your questions answered alongside others doing similar work.
This is for service-based business owners, practitioners, and entrepreneurs who want to use AI intentionally without losing their voice, drowning in tools, or spending hours figuring it all out alone. If you're building meaningful, often intangible work and want AI to support that rather than replace it, this is your place.
There are three main categories, AI marketing and conversion copywriting tools (sales pages, emails, ad copy, SEO blog posts, and more), astrology and alignment tools (for deeper strategy and inner work), and a chatbot building tool so you can create your own custom AI tools for your business. New tools are added monthly. New tools are added monthly.
They function like a back-and-forth chatbot conversation that is built on my frameworks so you know it's grounded in real marketing experience that doesn't use the persuasive marketing tactics to convert. You can go as many rounds as you need. They have built-in memory so they learn your business over time, and they work together across different content types. There are no usage fees or limits.
Monthly calls are live, practical, and focused on your actual business. You bring your questions whether they're about messaging, systems, or foundations and work through them together. There are also separate live building sessions where you can watch real workflows, automations, and AI systems being set up in real time.
Yes, the monthly plan can be cancelled anytime. The three- and six-month options offer better value and are billed as a single payment for that period.
It's a complete breakdown of every tool I use and what each one does and exactly what it costs. The goal is to help you know what you actually need (and what you don't) so you're not wasting money or time researching things that won't serve your business.
No. The live building sessions are specifically designed so you can see how everything works before you try to set it up yourself. Questions are welcomed and answered honestly — there's no gatekeeping here.
Monthly ($197/month) gives you full flexibility. Three months ($497) works out to about $165/month. Six months ($897) brings it down to roughly $149/month — the best per-month value if you're committed to building with consistency.
The tools are built on real conversion copywriting expertise — not generic AI prompts. The astrology and alignment layer is unique to this space. And nothing is pre-recorded and left to collect dust. This is a space that grows and evolves in real time, alongside you. And alongside the rapidly changing AI landscape.
But the most important element is we value creative expression and license meaning, this is a creator-first environment designed to help you use AI without losing yourself in it or striping away your creative expression.
